4 sites for avoiding Fake News on Cars
Advertising is possibly the number one way we learn about new vehicles. After all, every dealer seems to advertise about the latest models in the lot during the 5:00 news. But how reliable is this advertising.
Recently, Chevrolet put out another one of its “Real People, Not Actors” ads in which they reveal to Chevrolet, Ford, Honda and Toyota owners that they, Chevrolet, had been named the most reliable car company in a survey.
While all this seems great, what Chevy does not mention in the ad (or put in very, very small words at the bottom) is that:
- The model year the survey was done for (2015) isn’t the model year shown in the ads.
- The survey isn’t from one of the major independent groups, but from Ipsos, a market research company.
- Chevrolet sponsored the survey and was selective in who was surveyed.
- The amount of respondents to the survey was even smaller.
- They used some mental and verbal gymnastics to make the data show in their favor. (you can read more about this on Jalopnik.com)
In other words, Chevrolet isn’t lying in their ad, but they went above and beyond to find data that played in their favor.
This advertisement was so controversial that Ford, Toyota and Honda all challenged it. One company even threatened legal action. Chevrolet quickly agreed to pull it from their official YouTube channel stating their marketing plan was going to start focusing on one of their pickups instead.
So what does this mean for you, the consumer? It means that half-truths, questionable advertising tactics and ultimately misleading ideas are all being pushed to influence your decisions when car-buying.
To help you avoid false claims, we’re sharing some of the best sources to get unbiased news and reviews on vehicles.
- Consumer Reports
CR Should be your #1 source for data on cars, and possibly everything else you’re planning on buying. CR is so determined to be reliable and fair, they won’t let people advertise in their magazine, and they won’t let manufacturers advertise that they did well with CR. They want all data to be true, faithful and accurate reports from the consumer. It’s real people giving them their data and it’s worth trusting.
- Kelly Blue Book
Kelly Blue Book is a guidebook primarily built around valuing cars. When buying cars new or used, checking the bluebook value is a great way of telling what is a fair price for vehicles in your area. KBB also does reviews and gives out awards based on what vehicles they find most reliable and most valuable.
- Motor Trend
Motor Trend is a company that started as a magazine, but has since expanded into a website, streaming service, and even a TV channel called Motor Trend (formerly called Velocity.) They also own many other automotive magazines such as the famous Hot Rod Magazine. Motor Trend, like many automotive mags, gives out awards to vehicles it thinks highly of, and their reviews tend to be honest and worth reading. They currently list the Motor Trend Car of the Year as the Genesis G70, the Jeep Wrangler as the SUV of the Year and the Ram 1500 as the Truck of the Year.
The Insurance Institute for Highway safety is a nonprofit organization funded by the many insurance companies in the United States. They really only focus on safety, but they film every test they attempt and share these with the public online. No data manipulation there, if they deem a car safe, it’s safe, and you get to watch them crash a version of that car to prove it!
Ultimately, finding out which new car is the best isn’t easy. That being said, it can be easy to avoid the silver-tongued advertising when you know where to look. No matter what your favorite brand of car or truck is, make sure you do your research before buying to avoid being mislead.
Got any questions about cars in the news? Feel free to call Manchester Auto and Tire of Mint Hill, LLC at 704-545-4597 or email us at email@example.com.