If you’ve ever bought a new car, you’ve likely gotten fliers in the mail from the dealer. “Bring your car back to us, our dealers install Brand XYZ Genuine Parts” for example. These pamphlets heavily imply their parts – Original Equipment – is superior and exclusive. Is that true? Yes and no.
Dealers do have parts straight from the “OEM” – the Original Equipment Manufacturer. The parts on their shelves are the same ones used on the assembly lines. What dealers don’t mention, however, is that these parts can often be found at an auto parts store, and are available to independent repair shops.
Take for example Toyota and Denso. Most “Toyota Genuine Parts” aren’t actually built by Toyota themselves. Why is that? Because Toyota owns about 25% of Denso, an auto parts manufacturer. Denso, though influenced by their big brother Toyota, still want to make lots of money, and playing an exclusive game isn’t going to do that. So to remedy that they sell to others. They label parts under the Denso name so they can be resold without being attached to Toyota. Denso sells to companies like the Hyundai Motor Company, the Renault-Nissan-Mitsubishi alliance, and even domestics like General Motors. Most importantly though, they sell to the general public. Despite Toyota owning so much of Denso, they actually make up less than half of their total revenue.
There’s plenty more examples of this – General Motors and ACDelco, Ford and Motorcraft, Fiat-Chrysler Automobiles and Mopar.
So what does this all mean? It means that independent auto shops have access to original equipment just like dealers – and usually for a better price.
This is huge for a few reasons. The first reason is ease of mind. When the OEM’s can sell directly to shops and consumers, there’s no need to worry if the part “fits” or is “built well.” It is the exact same part, albeit under the occasional different label. The second reason is that with the parts available to the public, you aren’t restricted to going to the dealer for the highest quality part – you can get it at your shop of choice, or at a parts store to do it yourself.
By selling to more than just manufacturers, independent and even chain stores benefit by being able to see high quality parts, and in turn parts companies get to make more money. It’s a win-win! So the next time you see an ad from your local dealer, don’t think they’re the only ones with access to the original brand of parts – everyone else does, too.
If you have any more questions about auto parts, feel free to call Manchester Auto and Tire of Mint Hill, LLC at 704-545-4597, email us at firstname.lastname@example.org, or message us on facebook at facebook.com/ManchesterAutoandTireofMintHill.